Mobile apps enable TV studios such as CNN and cable TV operators such as Comcast to embrace the Internet and stream TV programs "over the top" (OTT), directly to TV screens.

Smartphone app allows broadcasting from the CNN cloud directly to a viewer's TV.

The example (CNN) app shown above allows the TV viewer to search for TV programs by using a smartphone screen and to watch selected TV programs either on the smartphone screen or on the TV screen. The TV viewer simply (1) starts the CNN app, (2) selects the iPhone touchscreen or the TV screen, and (3) chooses a TV program from the search results. The chosen TV program immediately plays on the previously selected screen (4).