Posted by Peter Redford
on
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Traditional television viewing is up, not down, so for TV viewers, changes facilitated by the Internet will be evolutionary rather than revolutionary. TV viewers will continue to expect video rather than web pages or menus on their TV screens. For the TV industry however, changes will be revolutionary. How will the Internet change television?
The Internet will make television viewing less expensive and more enjoyable.
TV service will be less expensive because TV broadcasting will no longer require a proprietary cable or satelite network and a proprietary set-top box. By using the Internet, TV broadcasters will be able to stream video from the cloud directly to a viewer's TV. Television viewing will be more enjoyable thanks to an unlimited selection of TV programs, social networking, and a simpler user-interface.
A simple user-interface will be critical. Try to imagine searching through millions of video choices by using the traditional TV remote and the traditional menu system displayed on the TV screen. This is difficult even with today's video on demand services such as Netflix.
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| Mobile device used as a combination TV remote and interactive program guide. |
About the Author
- Peter Redford
- is located in San Jose, California.
- Mr. Redford is a futurist and a Silicon Valley technology pioneer. He started his technology career over 33 years ago as a researcher with the Xerox Palo Alto Research Center (PARC). Since 1981, he has served continuously as CEO of venture capital funded Silicon Valley technology companies and sold his first company to Yamaha in 1982. He currently serves as Chairman and CEO of iLook Corporation (www.ilook.tv), Chairman and CEO of TV Interactive Corporation (www.tvi.com) and sits on the boards of several Silicon Valley technology companies. Redford was granted over 40 digital media technology patents including the original software patents for the graphical user interface (GUI), and for the AutoPlay technology used in Microsoft Windows and in Blu-ray disc players. Redford’s patents have been licensed to all of the major companies in the consumer electronics, video game, toy and personal computer industries (including Microsoft, Intel, IBM, Dell, HP, Sony, Panasonic, Sega, Samsung, LG, Philips, Hasbro, Mattel, and many others). Redford holds an M.S. in Engineering and Computer Science from the University of California, Berkeley. You can contact him at redford@tvi.com.


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